on stage, online, on tour
Classical Music
Marketing & Communication • Project Management & Touring
Kirsten Fehring
Classical Music Consultant
Helping solo artists, ensembles, and small cultural organisations expand their reach, define their identity and connect artistry with audiences.
- Branding and Communication
- Project Management, Touring
I offer hands-on collaboration tailored to your specific goals in the classical music landscape, giving you the flexibility to choose the perfect mix to shape a strategy that best delivers your vision and your music.
Let's find out how to best communicate your ideas and turn your creative concepts into reality.
Clients & Collaborations
past and present - a selection
Foundation and concert listing website for UK's leading period-instrument performance sector
Strategy, development, communication, community relations and newsletter
A period instrument trio with a real knack for programming
Strategy, website design and content, newsletter and communication.
Kronberg Academy
Collaboration on an exciting new series - more infos coming soon
A brand new website for historical instrument specialist Oliver Saendig
Website design, content and photos. It was a pleasure diving into the backstage world of a specialist tuner and technician. A branding workshop provided valuable clarity on their objectives and goals.
A musical laboratory, based in Italy
Branding workshops with an inspiring collection of fantastic musicians, who have decided not to forget why they do what they do.
"We believe in the power of music that connects, bridges divides and promotes cross-cultural understanding"
International project management. Website design and content, newsletter
“One of the UK’s most innovative and imaginative ensembles”
International project management
a London festival, bringing local talents together with world-class artists
Digital & Print Media Manager, Social Media Lead, key role in festival planning and execution as a committee member
About
Kirsten has been involved in the classical music scene since her first job at Credit Suisse, Zurich, in the Arts Sponsorship department, happily supporting festivals, ensembles and artists and making things happen. Developing creative strategies and an interdisciplinary approach are her trademarks.
Her past and present clients and collaborators include Continuo Foundation, ZAREKtrio, Baroque Ensemble Solomon's Knot, United Strings of Europe, Barnes Music Festival, Kronberg Academy, Northern Ireland based Le Foyer des Artistes, Echo Vocal Ensemble, Cologne Music College and solo artists such as writer and actor Tama Matheson, London Guildhall Professor Jacqueline Ross, and violinist Jane Gordon. A recent commission for composer Héloïse Werner (a beautiful object), culminating in a world premiere with harpsichordist Pawel Siwszak and ensemble, was a recent highlight.
Kirsten holds a Master’s degree in Literature (with a focus on music), a BA in Economics, and her PhD dissertation explored Arts Sponsorship. A passionate musician herself, she sings in chamber choirs and played the oboe in another life.
Branding
a creative workshop for Ensembles and Solo Artists
How does a classical music ensemble, quartet or solo artist stand out in today’s competitive landscape? How can you communicate your unique artistic identity in a way that captivates audiences and builds long-term engagement? This workshop will help you answer these questions by guiding you through the process of defining your artistic vision, creating a cohesive strategy, and refining what you offer your audience.
Define, Design, Connect
Clarify and define your core artistic identity and mission
Develop or refine a compelling brand narrative and visual identity
Align your communication strategy with your (brand) values
Enhance your concert concept and design
Know your Audience
Who do you attract to your performances, and who do you want to reach? Consider the different types of listeners— the curious visitor, the engaged concertgoer, the devoted aficionado, or the accidental spectator. Each audience member brings unique expectations and perspectives. Understanding them helps shape meaningful connections.
Branding is your artistic personality in the spotlight—it’s how you tell your story, stand out from the crowd, and make sure people join and remember you (for all the right reasons!).
